Logan businesses are hoping to reap some benefits from a new tourism campaign by the Palaszczuk Government targeting the southern states, specifically Sydney and Melbourne.
The Good to Go tourism marketing campaign, worth around $2 million, features some of Queensland’s outstanding locations from Cairns and Port Douglas, to the Whitsundays, Sunshine Coast, Brisbane and the Gold Coast.
President of the Logan Regional Chamber of Commerce Chyerl Pridam is excited about the new campaign and what it could do for local Logan businesses.
“We’re still a little bit slow [in the tourism sector] because Logan has a bit of a bad reputation, but people are starting to recognise that Logan has new and exciting potential, and it’s just about changing people’s perception,” Ms Pridham said.
Logan City Council’s response to the new campaign is also positive, reaffirming that Council works closely with the regional tourism organisation Brisbane Economic Development Agency to promote all tourism operators in the city.
Council responded that ‘Logan City Council’s marketing, events and economic development and strategy branches last week delivered the first in a series of Reigniting Events to assist local event organisers to successfully navigate the post-pandemic environment’.
Council is also ‘continuing its event attraction program to bring more events and visitors to the city, and has campaigns planned to help support the local industry including the further development of the city’s food strategy and multi-cultural food experiences’.
The next Tourism Networking Night is planned for Tuesday, May 25 as part of Small Business month at Top Deck in the Greenbank RSL Club.
Minister for Employment and Small Business Di Farmer said the Good to Go Campaign will not only help tourism operators but the entire supply chain around them, including many local small businesses.
“Queensland’s tourism small businesses and operators are the heart and hubs of our local communities,” Minister Farmer said. “They are our families, our friends, our neighbours and they create jobs and keep our communities strong.
“It is important that every Queenslander is part of the solution as our tourism businesses, large or small, are a big deal.”
