Online shopping is set to soar this Christmas, with folks in places like Logan City planning to almost double their virtual shopping, however, one-in-four Australians (25%) are leaving Christmas gift shopping to the last minute, and are at risk of missing postal deadlines this year.
Hot on the heels of the launch of the new Buy From The Bush Marketplace last month, PayPal Australia has released its 2020 Christmas Research which reveals a dramatic shift to online shopping, a desire to buy and support local, and a lean towards Christmas traditions, especially among the younger generations.
PayPal’s research reveals the amount of online Christmas shopping in Australia is expected to almost double (48%) compared to previous years (25%): a year-on-year increase of 90%. Shopping in-store is set to decrease, with respondents saying they plan to do only half (52%) their Christmas shopping in-store.
Danielle Grant, consumer shopping expert at PayPal Australia said, “2020 has been an unusual year for us all with the pandemic changing many aspects of our daily lives, and Christmas will be no exception. This year many more Australians will shift their shopping behaviour and purchase gifts online, rather than in-store – with safety and security driving this trend.”
Australians want to support their friends this year, with over a third of people (37%) planning to buy Australian-made gifts where possible.
Grace Brennan, Founder of Buy from the Bush said, “There are so many beautiful, unique gifts to discover from small businesses in the bush. All with a precious story of origin.
“The great joy of buying from the bush at Christmas is knowing the impact of your purchase. The gift you buy your loved one is also a gift to a small rural community. It generates cashflow, creates jobs and provides opportunity for growth.”
