EMG/Gravity Media Appoints Kinlyside as Australian Managing Director

The newly formed EMG/Gravity Media has appointed Scott Kinlyside as managing director of its Australian arm, and leadership across the global broadcast giant is responding with bullish language about regional growth potential.

Kinlyside's appointment arrives roughly two months after EMG and Gravity Media completed their merger, creating a 2,000-strong production house operating across 12 countries. The move follows a succession of high-profile leadership announcements, including global CEO Shaun Gregory, CFO Warwick Lynch and other senior executives brought in to steer the enlarged entity through what company leadership is characterising as unprecedented opportunities.

Executives are framing the appointment as a signal of strategic confidence. Shaun Gregory, the global CEO, characterised the move not in isolation but as part of a coordinated leadership alignment, describing it as "a significant step forward in fortifying the company's position as an industry leader and driving growth in the ever-evolving broadcasting, media, and production landscape."

Peter Bates, CEO for the UK, USA, Australia and Middle East, echoed that optimism, saying the company is "poised for an exciting chapter in EMG/Gravity Media's story."

Kinlyside himself has adopted expansionist rhetoric. Rather than positioning his role narrowly as an administrator, he framed his tenure as a catalyst for regional growth, pledging to foster "innovation, creativity and growth" while leveraging "our newly formed merged entity for success in this region." He specifically flagged plans to cultivate partnerships and expand service offerings—language suggesting aggressive commercial strategy rather than consolidation.

The executive brings deep industry credentials to the role. With more than 30 years of production and operational experience across media, technology and creative industries, Kinlyside spent two decades at Gravity Media and its acquired entertainment subsidiary Chief Entertainment, most recently as business administration and commercial director. In that capacity, he oversaw finance, HR, legal and commercial functions, providing operational oversight of the Australian business.

The timing matters. Gravity Media Australia's portfolio spans major reality television formats—"The Voice," "Dancing with the Stars," "Australian Idol," "The Masked Singer," "Australia's Got Talent" and others—produced for multiple territories. That established track record now sits within a vastly larger global platform, a position that appears to have prompted executive enthusiasm about the region's potential.

The tone across leadership commentary frames the merger as a launchpad rather than a consolidation. The Australian operation is being positioned as a growth driver rather than a legacy cost centre, and early statements suggest investment and market expansion could follow. How quickly those ambitions materialise will likely reveal whether the merger delivers on its strategic promise.