Tourism news
Perth WWE Crown Jewel draws thousands of fans and big spending
Thousands of wrestling fans converge on Perth for WWE Crown Jewel, generating millions in visitor spending as John Cena makes his final Australian appearance.
Gold Coast hosts 'world's most amateur' surf competition
Three everyday Australians competed in the inaugural Jetstar Classic on the Gold Coast, a novel 'most amateur' surf competition celebrating beach accessibility.
Destination Gold Coast extends native content tourism partnership
Gold Coast's partnership shows how native content—stories within trusted publications—is becoming tourism's most effective marketing strategy.
Destination Gold Coast expands partnership with Avid Collective
Destination Gold Coast extends marketing partnership with Avid Collective after initial native content campaign exceeded 100,000 views with strong engagement…
Destination Gold Coast expands native content campaign with Avid Collective
Destination Gold Coast extends publisher partnership after native content campaign delivered over 100,000 article views and exceptional engagement metrics.
Cairns tourism backs new 'Come and Say G'day' film campaign
Tourism Australia's strategy to restore international visitors to Cairns, where one in eight jobs depend on tourism, hinges on a new campaign presented at…
Tourism Australia's short film 'Come and Say G'Day' delivers results
Tourism Australia's nine-minute "Come and Say G'Day" film bucks industry trends toward short-form social video, delivering measurable results as the nation…
Tourism Australia bets on nine-minute film over TikTok in marketing pivot
Tourism Australia shifts strategy away from short-form social content toward a nine-minute film campaign, betting that quality storytelling will better drive…
Tourism Australia unveils nine-minute film campaign at Cairns conference
Tourism Australia unveils post-pandemic campaign focusing on film over viral content, with crucial implications for Cairns residents where 1 in 8 jobs depend…