The Scenic Rim Regional Council has adopted its first ever communication strategy to help guide its conversations with local communities over the next three years.
Scenic Rim Mayor Greg Christensen said the communication strategy 2020-23 took on broad feedback from the community.
“As part of our customer centricity project, our communities told us that we should be listening and communicating better in order to develop deeper partnerships,” he said.
“With more than 43,000 people calling the Scenic Rim home, as well as 4,500 businesses, we know it is important for us to communicate effectively about the programs and services we provide, which are also are building community wellbeing and prosperity.
“This communication strategy is our promise that we will be more transparent and keep our communities updated on what we are doing, and importantly, that we will also listen to feedback.
“We recognise in the past we have missed opportunities in our communication and engagement with our communities, and we know we need to resolve that.
“It’s important our communities are aware of, and satisfied with, the programs and services we deliver each and every day to make the Scenic Rim a better place to live, and that they understand our decisions.”
Chief Executive Officer Jon Gibbons said the communication strategy was critical to how Council communicates with current and potential residents, ratepayers, business owners, investors, other levels of government, community groups and its employees.
“It’s not just about keeping our communities informed, but also increasing their knowledge about key themes and issues that affect them every day,” he said.
“A key part of the strategy will be to improve our internal processes and increase our information flows within Council, which over time will have a positive domino effect in our community.
“Essentially, the strategy belongs to all of us within Council as we are all delivering for our communities and have something to contribute that will improve our communication.
“We know there’s some changes to make, however with the strategy’s clear action plan, I’m confident our communities will see a definite improvement over the life of the strategy.”
